At Ariat, we value our deep connections with the outdoors – from the materials we use in our products to the members of our community who spend their days outside. Since our founding, we’ve emphasized the importance of developing products that stand the test of time. Being resourceful, responsible, and respectful remains our north star today as we expand our sustainability initiatives.

Justin Boot Company has been handcrafting western footwear since 1879 when founder H.J. Justin mastered the craft of boot-making and established our industry-leading western footwear brand. Today our skilled boot-makers continue this tradition using only the finest leathers and quality materials. We take great pride in the character of our superior craftsmanship and the comfort of our product, from the leather to each individual stitch. Justin Boots are an icon in western culture and their heritage will always have a presence in the western character that lives and breathes today.

Wrangler® is enduring American freedom; it's in the spirit of people who work hard, have fun and recognize courageous individuality.  As a company, we believe in solid commitments and perseverance in the face of obstacles and challenges.  Most of all, we respect ourselves, each other, our western heritage and the environment in which we live.

It's the same as ever, even before the first pair of Wrangler® jeans were made in 1947.  Our history runs parallel to the rise of the country, our jeans worn by the same people who built it.